TJ Sports Brings Autofull and More New Partners to Chinese League of Legends

On January 10, 2020, TJ Sports, a joint venture between Tencent and Riot Games, celebrated its first anniversary. During the day's celebrations, TJ Sports announced the list of the best League of Legends Pro League partners in China who have signed contracts for 2020.

The 13 partners signed for 2020 are the main partner of Mercedes-Benz; strategic partners Nike, the Chinese newspaper brand Momchilovtsi and the Harbin brewery; official partners KFC, CLEAR, the Chinese beverage brand Wahaha, the energy drink brand Warhorse, OPPO and the SPD Bank credit card; and equipment partner HP OMEN, the gaming chair brand AutoFull and Intel.

The LPL added seven new partners this year, including two influential local non-endemic Chinese brands, Momchilovtsi and Wahaha. Additionally, previous brands like Mercedes-Benz, Nike, Harbin Brewery, KFC, Warhorse and Intel will again support the league in 2020.

The Hongmo smartphone brand was replaced by OPPO in 2020. HP Omen will replace Alienware, Dell's brand of gaming computers. Yili Guliduo dairy will be replaced by Momchilovtsi in 2020, while gaming chair brand DXRacer 2020 will be replaced by AutoFull Gaming Chair.

Furthermore, former partners Doritos, HUPU and L’OREAL Men Expert have not expanded their partnerships. The LPL Spring Split begins on January 13.